The operations layer for business-critical messaging
One operations layer for every vendor and channel you send through.
Flowstates runs the routing, failover, monitoring and vendor escalations behind your SMS, RCS, WhatsApp, OTP, email and voice traffic. Bring your own vendors, use ours, or mix — your stack stays yours; we operate it.
SMS gateway, CPaaS, messaging APIs & OTP — one platform
Some teams need high-volume routing and vendor control. Others need journeys, APIs or a better way for customer-facing staff to manage ongoing conversations. Flowstates brings these together in one platform and one operating model.
Managed Messaging Operations
End-to-end operations for high-volume SMS, RCS and WhatsApp traffic — vendor management, multi-vendor routing, failover, monitoring, escalations and unified reporting under one SLA.
See managed messagingCPaaS Platform
Build bulk messaging, customer journeys and cross-channel workflows in Flowstates. Designed for teams that need more control over routing, delivery and messaging data.
Request early accessAPIs & OTP
Integrate messaging, OTP and custom workflows through clean APIs. Use your own vendors or ours while Flowstates handles routing logic, callbacks and operational complexity behind the scenes.
Explore APIsURL short links
Create branded URL short links at scale for campaigns and operational messaging. Support custom domains, analytics and workflow integration.
Talk to usBridge
Give sales, account management and customer success teams one place for calls, chat, email and WhatsApp, with CRM context and AI-powered summaries.
Explore BridgeMulti-vendor SMS routing: BYOV, Flowstates routes, or hybrid
Flowstates supports BYOV, Flowstates routes and hybrid deployments. That means you can protect existing commercial relationships, add new routes where needed and avoid rebuilding your stack when your requirements change.
BYOV
Keep your current messaging providers and let Flowstates run the operational layer across routing, monitoring, failover and vendor coordination.
Flowstates routes
Use Flowstates routes when you want a simpler operating model, better resilience or more control over performance and support.
Hybrid
Use strategic existing vendors where they make sense and add Flowstates routing or custom routes where you need more flexibility.
The same view, sliced by destination country, vendor, business unit, channel or use case — so you can see exactly where delivery, latency or cost is moving.
Avoid CPaaS lock-in without building in-house telecom ops
The usual trade-off in messaging is simple: buy a single platform and accept the limits, or manage multiple vendors and absorb the complexity yourself. Flowstates gives you a third option — more control than a single-provider setup, without building a telecom operations function in-house.
More flexibility
Bring your own vendors, use Flowstates routes or blend both without rewriting your whole stack.
More operational ownership
Flowstates helps run the messaging layer day to day, including monitoring, escalations, route changes and issue handling.
More visibility
Get a clearer view of performance, routing, delivery and messaging activity across channels, vendors and regions.
More room to grow
Start with gateway operations or APIs, then expand into journeys, URL short links or relationship-led conversation workflows.
SMS, RCS & WhatsApp use cases for high-volume teams
Flowstates is designed for the situations where messaging affects revenue, service, onboarding, retention or compliance.
Bridge — 1:1 customer conversations
Who uses Flowstates for managed messaging operations
Flowstates works best for organisations that have outgrown a simple single-provider setup, need more control across channels or regions, or want customer-facing teams to work from a better conversation layer.
How to get live on Flowstates in 4 steps
You do not need to build a telecom operations team to get control over customer messaging. Flowstates helps you review, connect, configure and run the right model for your business.
Review
Map your channels, vendors, volumes, workflows and operational pain points.
Connect
Connect your existing vendors, deploy Flowstates routes, or design a hybrid model.
Configure
Set routing logic, failover rules, delivery callbacks, escalation paths and integrations.
Operate
Run messaging, journeys, APIs or Bridge with Flowstates as the operational layer behind it.
Managed SMS & CPaaS across Europe, UK, US and LATAM
Flowstates supports organisations running messaging across multiple markets, channels and routing requirements. Whether you are scaling internationally or cleaning up a fragmented vendor setup, Flowstates gives you one operational layer across the regions you serve.
Frequently asked questions
Get a managed messaging review for your SMS, CPaaS or OTP stack
Tell us how you send today, which vendors and channels you use, and where the friction is. We will show you the right Flowstates setup — managed gateway, CPaaS, APIs, Bridge, or a combination.